ANALYSIS ON ZHEJIANG TEXTILE ENTERPRISES HOW TO IMPROVE FOREIGN TRADE COMPETITIVENESS
ABSTRACT
This paper bases on the analysis of the overall situation for Zhejiang textile enterprises, and points out that despite the canceling of textile quotas and tariffs, textile enterprises also bring a lot of opportunities, but in the face of opportunity, the challenges are more arduous. Therefore improving foreign trade competitiveness of Zhejiang textile enterprises is the inevitable way of sustainable development of Zhejiang textile enterprises.
But how to improve foreign trade competitiveness? This paper begins with the analysis of factors on reflecting and measuring the level of foreign trade competitiveness of Zhejiang textile enterprises, such as the structure of export commodities, the scale of export enterprises, the share of international market, the quality of foreign trade talent, the brand management of exports and so on, finds the problems which exist, and raises the corresponding improvement measures.
But this paper thinks that the key of improving foreign trade competitiveness of Zhejiang textile enterprises is enterprises themselves. Only by improving their quality continuously, Zhejiang textile enterprises can stand in advantage in the competitison.
