Zhejiang is a province which has developed private economy. However, private enterprises, especially small and medium private enterprises are facing financing difficulties in their development process. Lacking of funds restricted the SMEs’ further development. Local commercial banks、private commercial banks has grown to improve the financing of SMEs. Taizhou Commercial Bank is one of the typical local private commercial banks. Taizhou Commercial Bank regards the "business partners" as its market position since it establish. It based on the local market, adhere to the "customer-centered" business philosophy, do everything for customers’ needs. For its years of striving, it realize the management objectives of low-risk, high efficiency, high growth. It is a model of joint-stock commercial banks.
This article analysis the factors which affect core competencies of Taizhou Commercial Bank, with the theories of SWOT. Then it provides specific analysis of the core competencies of Taizhou commercial bank and finds Taizhou commercial bank exists problems such as inadequate capital, shortage of talent. Finally, it put forward some proposals for the promotion of competitiveness.
