As pillar industries of china, Automotive Industry has been subject to government’s protection and support in Policy and funds. However, there are many questions in Present and future. As the market's increasing openness, the industry ,which is still naïve ,Can withstand the test of market or not; How to make cars made in China enter to the international market, it's a good question to discuss.
As we all know, there’s a view of brand in today's market economy: brand not only to express the source of the merchandise or service marks, but also the reputation, market share, competitiveness of Business goods and services. As an enterpriser, brand can bring him credit, funds and marketing investment effect. As investors, brand can bring him stock value and confidence. As a Customer, brand can bring him appearance and Status. In summary, it’s Significant in today to discuss brand.
I have analyzed exhaustive to the issue of Auto motive’s development. Propose a solution to government, industry, businesses and consumers. It's useful to Auto motive’s development
KEYWORDS：Automobile Industry Brand value Countermeasures
