As the entry to WTO of china, the agricultural competition tends to internationalization. Agricultural exports, Especially the exports to the UN, encountered more impact of technical trade measures. In the long term, the agricultural exports of china need to adjust the low-cost competitive advantage urgently. But recently, it is still the critical per- iod about the playing of comparative advantage and the expanding of the agricultural exports. The competitiveness assessment of china’s major agriculture exports to the UN, will contribute to seek the new growth of agriculture exports in the context of financial crisis, and to formulate corresponding policies or measures. All of these are significant to improve the situation of China agricultural trade, promote the steady development of agriculture and keep rural incomes. This article throug- h the analysis of the competitiveness above and the research with cons- umer behavior, combined with the market status, using some econom- ics theory and primary formula, to provide some theoretical basis of the development from china’s agricultural exports.
KEYWORDS：agricultural exports, UN consumer behavior
competitive analysis ，the restrict factor
