Products export strategy is an inexorable trend of economic globalization and enterprise internationalization, is an inexorable choice of enterprise’s certain period, and it is guarantee for enterprise’s sustainable development.
This article bases on overseas export marketing theory, and combines demonstration analysis with regular analysis to research China JMC Group Corporation. Through the analysis about advantages, disadvantages, opportunities and risks of JMC, we get some problems during JMC’s products export period. After combining with characters of JMC, we get a products export strategy that JMC should take in European market, and it will provide some references for JMC products’ export.
This article consists of four parts, the brief introduction as follows:
The first part simply introduces JMC’s exporting situation.
The second part gives some analysis about European automobile market.
The third part is about strength, opportunity and threat (SWOT) of JMC.
The fourth part raises the present export stratagem of JMC on the basis of analysis in part Two and part Third. Mainly contains: choosing export markets, the way of entering into export markets, price strategy and makes management in export markets.
【Key Words】JMC export, European automobile market, SWOT analysis, Strategy of products export