Along with the change of science, technology, industry structure, market competition, international trade and many other inspects, economic globalization has become an irreversible trend, since the reform and opening up, more and more enterprises in China has been surfing to the international market. China’s manufacturing industry also conforms to the trend of our times to enter the international market. There is no doubt that is is a game includes both opportunities and risks. In this paper, it is only taking automotive industry as an example to introduce the problems and countermeasures among Chinese foreign trade enterprise during the opening up process.
Key words: international market; going out; game; problems.
Contents
1 The state of automobile industry in China (background)………….........1 2 The challenges and problems of China’s automobile manufacturing industry in the opening-up process……………..........................................1 2.1 Large dependence on foreign capital………………………………….1 2.2 Suffered double shock both from international market and domestic market……………………………………………………………………..2 2.3 Large dependence on import technology………………………….......3 2.4 Internal management is behind the times and management system is not perfect……………………………………………………………........3 3 Countermeasures of China’s automobile manufacturing towards the world………………………………………………………………………3 3.1 Enlarge capital investment…………………………………………….3 3.2Accelerate innovative technology and establish corporate alliances…………………………………………………………………...4 3.3 Expanding the domestic market and develop foreign market………...4 3.4 Improve the concept of internal management and the management system……………………………………………………………………..4 3.5 Improve the after-sales service…………………………………….....5 4 Conclusions……………………………………………………………..6 5 References………………………………………………………………7
