如何推动婺源地方特色产品的出口以婺源茶叶为例

国际贸易论文编号:GM118     论文字数:10887,页数:15

目  录
1.婺源地方特色产品出口的意义及现状 ......................2
1.1推动地方特色产品出口的意义 ...........................2
1.2婺源绿茶出口现状 .....................................4
2.婺源地方特色产品出口的问题分析 ........................4
2.1缺乏品牌效应 .........................................4
2.2面临技术性贸易壁垒 ...................................5
2.3茶叶出口的综合效益未得以充分发挥 .....................6
3.推动婺源地方特色产品出口的对策 ........................7
3.1培育产品特色，统一地方品牌 ...........................7
3.2克服技术性贸易壁垒 ...................................7
3.3 大力发展茶文化旅游业 ................................10
参考文献 ................................................14
致  谢 ..................................................15

摘  要

    地方特色产品是指在一定的区域范围内，以特色资源和技术、人才、区位等方面的独特优势为基础，开发和制造具有鲜明的地域性、可持续发展性、竞争性的动植物或工艺品等产品。推动地方特色产品出口不仅有利于发挥比较优势、优化资源配置，也有利于促进区域经济增长。目前婺源地方特色产品的出口总体上态势良好，但也存在一些问题，如缺乏品牌效应、面临技术性贸易壁垒、茶叶出口的综合效益未得以充分发挥等。要进一步推动特色产品的出口，必须培育产业特色，统一地方品牌，同时实施“以质取胜”战略，建立与国际接轨的标准化体系，推行国际认证，以克服技术性贸易壁垒;建设生态茶园，开办农家旅馆，展示茶文化，设计新颖的旅游项目，以大力发展茶文化旅游业。

【关键词】地方特色产品 江西婺源 出口 茶叶

Abstract

Characteristic products of locality are animals and plants or handicraft  which have sharp regional character, sustainable development character and competitiveness developed and manufactured on the basis of distinctive superiority such as specialized resources, technique, manpower, location and so on in a certain area. Promoting the export of characteristic products of locality is not only favorable to the exploitation of comparative advantage and the optimization of the allocation of resources, but also favorable to the growth of regional economics. At present, the performance of the export of characteristic products in Wuyuan  in  general is encouraging, but there are still some problems, such as lack of  brand effect, facing Technical Barriers to Trade, failing in fully deriving the comprehensive  benefits of the export. To promote the export of characteristic products further, we should cultivate industrial characteristics and unify local brand, at the same time efforts have to be stepped up to implement the strategy of win-by-quality, establish standardization system linked to international practice, and promote international certification to overcome Technical Barriers to Trade. Also, establish ecological tea-gardens, set up cottage hotel, display the culture of tea, design novel tour itineraries to develop tourism industry about the culture of tea.

【Key Words】Characteristic Products of Locality; Wuyuan Jiangxi; Export; Tea