China has joined the World Trade Organization, which will bring about some favorable conditions for textile exports. Because the rise of international trade protectionism and the fierce international competition. More and more trade barriers are appearing, which result in a series of trade friction. It becomes a major obstacle to China's textile and apparel exports. How to make China seem to find a correct way is a priority, but in today's international trade, we can’t continue to rely on price competition, the quality of goods and brand are key. This paper focused on the major Chinese textile trade friction and market barriers in trade. Through the understanding of the present situation and the analysis of the reasons for friction, put forward several proposals for the development of the china textile trade, I believe that we can through the shift of a series of foreign trade strategic to improve China's textile industry when facing difficulties, Brand countermeasures which is the focus of the study and also is the core, how to change “Made in China' to 'created in china' is the key to upgrade the industrial structure and the development of foreign trade. Besides, there are some analysis and countermeasures of the green trade barriers and the issue of labor standards which is China's textile industry currently faced with.
【key words】 Trade Friction; Ecological Textile; Labor Standard
