Abstract
The success of Shanghai won the bidding of World Exposition 2010 bring great opportunity and challenge for city construction, environment protection, the economic and social development, increasing city quality and residents’ quality of Shanghai. The main economic effectiveness which the World Exposition nice bring us: push forward the adjustment of industrial structure, promote update the basic facilities, the contribution effectiveness to GDP, increase the employment opportunities, follow-up economy effectiveness. Besides, World Exposition can bring us other effectiveness. For example: push forward the developing countries have more opportunities to ake active part in the international economic activities, promote the Shanghai popularity, district radiation effectiveness and etc. The convenient transport facilities and coordinated facilities, good reception service, reasonable price and the other superiority all provide shanghai exposition industrial with good condition.
Of course, there existed some inferior positions in Shanghai exposition industrial at present. We can use the strategies and suggestions in accordance with the both superiority and inferior position as follows: upgrade the exposition industrial to pillar industries. Strenghthen its role in pushing forward the economy, promote the exposition industrial to come to the market and have its own brand, realize the operation in standardize way, import and develop the talents for exposition, attract the foreign capital, expand the cooperation and communication with foreign country. In a word, we should really cherish the opportunity to hose the world exposition, realize the development of striding across by making a new breakthrough and good achievements in new century in Shanghai. How can we use the international marketing promotion is the key to our success of orld Exposition in 2010.
【Key Words】World Exposition ； International market promotion ；International advertisement ；International salesman promotion
