伴随着计算机技术的不断发展，互联网已日益成为收集信息的最佳渠道并逐步进入传统的商业领域。于是电子商务开始流行起来，越来越多的商家在网上建起在线商店，向消费者展示出一种新的购物理念，成为商家营销战略不可分割的部分。
通过网上购物系统的建设可以实现对商业零售企业的网上营销提供信息化管理。建立了B2C的网络销售系统。本文着重论述了系统功能与实现、数据流程及存储,包括用户注册、商品目录、网上订货与购物、库存查询、后台数据库管理等。
本系统主要运用了系统开发生命周期法(SDLC)来阐述该系统的开发过程，本系统采用eclipse和SQL Server 2000为开发工具，运用HTML语言、java script技术、JSP以及JDBC与后台数据库链接等关键技术建设网上购物系统具有扩展性。
关键字：网上购物系统, 网上营销, JSP
ABSTRACT
With the continuous development of computer technology, the Internet has become the best channel for collecting information and gradually entered the field of traditional business. Therefore, E-commerce diffused rapidly around the world and shopping cart system increase fast during the decade; It become an intrinsic parts of the marketing strategy, and show a new conception of shopping to consumers.
The adoption of online shopping systems can be achieved on commercial retail enterprises to provide online marketing information management. Establish a network of B2C sales system. This article focuses on features and implementation of the system, data flow and storage, including user registration, catalogs, online ordering and shopping, inventory information, such as database management background.
The paper uses System Development Life Cycle to explain the system developing process. The system adopt eclipse and SQL Server 2000 as the developing tools, and use HTML language, java script, JSP and accessing database with middleware JDBC. Thus, the system have a strong ability of spread.
