This paper describes how to use the JSP development of a customer relationship management system, enterprises are to survive, must be wrapped up with the customer to establish good relations, develop new customers, enterprise quality products, quality services, good credit to attract new customers; maintaining regular customers with the old, customers to standardize management, warm customer care, efficient customer service to enhance the old customer loyalty. Thus, a customer relationship management system came into being.
The system uses Struts technology, using the Tomcat server done, SQL Server 2000 database to do background, the preparation of background with Java code logic structure clear. Function modules reasonable. Yes enterprises to improve the market competitiveness of an effective means.