The enterprise propagandizing film is a short film used to take the television as a media, which is used for enterprise image demonstration, product promotion, commercial demonstration and so on. The enterprise propagandizing film is mainly classified two kinds from the content, one is the enterprise visualizing photograph, the other is the product direct sale film. Former is mainly combined enterprise resources, unified enterprise image, impressed enterprise information. It can promote the audiences to understand the enterprise, enhance trust feeling; thus brings the opportunity. While the product direct sale film mainly direct-viewing vividly demonstrates the producting production process, the prominent product function and characte and the application method through the scene factual record coordination three dimensional cartoon. Thus it makes the consumer deeply understand the product, builds a good sale environment.
This article mainly discussed three aspects of the television enterprise topropagandize film, creativity design, the photography, the later period manufacture. Using the education dissemination study and the television movie photography manufacture theory topropagandizes to reaserch and analysis correlation data and cases of the enterprise propagandizes film.And photograph and manufact a complete enterprise topropagandize film "Hangzhou Kuaikai Highly effective Conserves Energy New Technical Limited company".
Key word： The small and medium-sized enterprise, the television propagandizes film, the design, the manufacture
