Abstract
Insurance financial planning is an indispensable part of personal financial planning that satisfies demand of risk protection, investment, tax avoidance and many other needs for people. As China's rapid economic development, residents of increasing wealth, great development of China's finance and insurance market, insurance premium income and insurance density multiplied insurance becoming hot spots and consumption trend of financial management. But for now just our personal finance and insurance business in the early stage of development, life-cycle finance theory and its application in finance and insurance business also less, whether insurance financing business of supply, or is the demand side, are not very good application life-cycle finance theory to guide insurance financing business.
This article based on the personal finance research in terms of finance and insurance, to financial theory as the theory of the life cycle support, combined with personal finance and insurance companies in China and the found problems in personal finance and insurance business, and related countermeasures against the problem. Focus of this study is to look at insurance market supply and demand of both the actual behavior is consistent with the fiscal theory of the life cycle.
This article is divided into six chapters, reference large amounts of data and information, the use of comparative analysis, by means of a normative analysis on China's current situation of personal finance and insurance conducted an in-depth and careful study.
Chapter I introduction to explain the background and significance in choosing paper, present situation of research on this topic, papers in thinking and lack of innovation and research methods, articles.
Chapter II describes the life cycle theory of financial management, development and eva luation; relationship between finance and insurance and personal finance life cycle principle of General of Division and corresponds to the insurance plan.
Chapter III analyses the emergence and development of personal finance and insurance business in China, from the two parties of supply and demand analysis of current situation of personal finance and insurance business, determine whether the actual behavior of the two parties consistent with the fiscal theory of the life cycle, supply side and demand side for insurance finance activities reflects the life-cycle thinking in the process, but is not fully applied in the actual operation of this theory.
Fourth chapter combined with chapter II of the basic theory and chapter III analysis of results of China's financial problems in the business of insurance. Supply has no breakdown of target customers by life cycle theory, providing insurance financing business of homogeneity; demand side weak insurance awareness, not deeply understand the life cycle of their insurance needs, to insurance plans.
On the fifth chapter for suggestions related to the issues raised in chapter, using life-cycle finance theory to guide both supply and demand of insurance financing. Supply-side strengthening communication with customers, understand their life cycle and insurance requirements, provide life cycle differences of financing business. Demand-side learning through training-related life cycle theory of finance and insurance financial knowledge identify their insurance needs, to buy the right insurance product.
Sixth chapter is conclusions and prospects. Summary articles of research results and later want to further study the issues raised.
Keywords: personal financial planning; insurance financial planning; Life-cycle finance theory
