Abstract Accompanied by the abolition ofthe nationaldividend policy,domestic salesofhome appliance industrystarted from the second half of 2013has been in a downwardadjustment of thestate.Years ofhigh-speeddevelopment ofbonusstimulationdeformitysavagehousehold electrical appliance industry has beenin the face ofnational economic growthadjustment,background of the marketdemandsubstantially reduced,the increasingly fierce market competition,companies operatingmore difficult,many smallhousehold electrical appliancesproduction and salesenterprises haveto adjusttheirselfbusiness directionand even go bankrupt.This papermainly through the analysisfora typicalhousehold appliances tradeProxy Companies--Shanghai ZhenYu Trading Companymanagement,and put forward the reform ideaof supply chain managementabout the company's.In order tostrengthen its managementefficiency,strengthen the core competitivenessin the market competition,improve the companyin the cruelmarket competition in the survivaland profitability.The author hopes that this paper canprovide some useful ideasfor stilldifficultiesdomestic nonproductiontrade typeenterprise supply chainreform road.
