摘要：随着杭州旅游业的发展，游客对旅游品牌的看重也日趋提高。作为代表的杭州西湖，通过树立起良好的品牌，如今正通过各种方式迅速提高了在国内外的知名度和影响力。杭州的茶文化同样有着辉煌的过去，但如今仅以龙井茶为代表作为品牌，带来的只是有限的购买力，却带动不了茶文化旅游的发展。要发展茶文化旅游，就需要树立一个全新的并且更容易被游客接受和喜爱的品牌，因此，梅家坞茶文化品牌应运而生。
Abstract：With the development of tourism in Hangzhou, tourists on tourism are becoming increasingly important brand improve. As a representative of the West Lake, Hangzhou, through establishing a good brand, now being rapidly adopted in various ways at home and abroad, improve the visibility and influence. Hangzhou's tea culture has a same glorious past, but now only represented as Longjing tea brand, is only limited purchasing power, but not tea Driven cultural tourism development. The development of tea culture tourism, on the need to establish a new and more easily accepted and loved by tourists brand, so brand meijiawu tea culture came into being
关键词：前景；阻碍； 日本茶道； 融合；
Keyword: Prospects; hinder; Japanese tea ceremony; integration;
