Abstract: Movie and TV tourism is a new travel form. In this paper,beginning with the present situation of television tourism development, analysis the effect of movie and television works to destination marketing, and classic films as an example for the role of film and television works. Finally, some suggestion and measures for development in movie and TV tourism of china are proposed according to current situations in china.
关键词:影视旅游; 影视作品; 旅游目的地; 旅游活动
Key word: the movie and TV tourism; effective; development; destination marketing