Touring is to come into being under certain society condition, and one kind comprehensiveness society who but develops with society economic growth uses personal influence. The tour already forming a relatively independent service estate- - serves the modern tour. As the service trade important component, the development of level, but tourist trade of our country being affecting development of one country service trade that the tour serves is still slower. Significance that the brand makes then. The main body of a book is summarized first having analysed Hainan province tour service trade present situation as well as the person develops slow cause, the process having analyzed the Hainan province subsequently just detailedly making whose brand, is final, the main body of a book have described the Hainan province fighting.
[Key words] The Service Trade ;Hainan; Tour Product; Brand Makes