With a variety of social issues of concern, consumers increasingly expect corporate social responsibility. Only a competitive price and quality is not enough to please the consumers, so more companies demonstrate their social conscience began to be linked products with the public issue. In this study, the good result of domestic and international marketing theory and the theory of consumer attitudes are reviewed based on the current situation, this study put forward hypotheses and research design. In this paper, the reliability test of the self through the attitude questionnaire, Hangzhou consumer marketing approach to good use by SPSS13.0 software was measured, significant data analysis. Studies show that women are more inclined to support the related marketing; age is not a significant variable; family income does not affect the consumer because of good marketing approach. In short, good for marketing to meet the aspirations of corporate social responsibility is a valuable strategic form.
KEYWORDS: Consumer attitudes，Consumer behavior， Good for sales，Impact
