摘 要
随着互联网的迅速普及,网上购物作为一种新兴的购物方式,在我国得到了快速的发展,然而目前我国在网上购物领域存在许多制约其发展的因素,特别是诚信问题严重制约了网上购物的健康发展,正日益成为制约其健康发展的主要因素。
文章从法律规章制度、网络技术、信息对称和社会伦理道德等4个方面,分析了我国网上购物诚信问题深层次的原因。最后文章从社会环境和网络环境两个方面入手,提出了解决我国网上购物诚信问题的对策,旨在为网上购物的发展营造一个良好的信用环境,推动我国网上购物的健康发展。
关键词:网上购物、诚信、对策、健康发展
ABSTRACT
With the rapid popularization of the Internet, online shopping as a new way of shopping has rapid developed in China, but now there are many factors limiting its development in the online shopping areas, in particular the issue of integrity seriously restricted online shopping’s healthy development, and is increasingly becoming a major constraining factor in the healthy development.
This article analyses the deep-seated causes of the problem from the legal regulations, network technology, information asymmetry and social ethics. Finally this article puts forward the countermeasures to solve the problem, from the social environment and the environment of network, aiming at building a good credit environment for the development of shopping online and promoting the healthy development of our country’s online shopping.
KEYWORDS: Shopping Online, Credibility, Countermeasure, Healthy Development