The animation industry is known as the most development potential of industry in the 21st century,the animation industry creation myth of profit and the technical already obtained people's mutual recognition in the developed country.Since 2004,the animation industry in china is developing at breakneck speed. Hangzhou has provided the good development environment on the advantages of geography and manpower for large quantities of animation enterprise, the animation industry development is also consistent with the Hangzhou industrial structure optimization direction. But although the industry is fast growing, the Government strongly supports the development and provide policy support , anime industry development still cannot satisfy the current market demand and this directly affects hangzhou anime industrial development in the future. To hangzhou anime industrial development, through social practice,data analysis and hangzhou anime swot analysis of the model of industry in research, depth analysis of Hangzhou in the development process of the animation industry problems and deficiencies.Finally, the animation industry of its own characteristics of Hangzhou, Hangzhou animation industry to speed up the development of countermeasures from both macro and micro.
KEYWORDS：Animation industry, Hangzhou industry, SWOT analysis, development strategy
