Third-party eva luation is a traditional Chinese morality, one of the most important basic norm, which by the "sincerity" and "Trust" composed of two specifications. Cheng, as a general concept, with a sincere, non-jump extension, therefore the meaning of; letter is the third-party eva luation, extension, therefore, disloyal meaning. For the third-party eva luation of the interpretation of scholars in different disciplines at home and abroad due to a different location, coupled with the purpose of research, perspectives, content and methods are different, so third-party eva luation of understanding there is a certain difference.
Strengthen the faith, and raise ethical standards in society, should start to cultivate people's sense of integrity. Because there is no sense of integrity, there is no credit environment, there is no support for environmental integrity, there would be no faith or violent actions. Therefore, to enhance the integrity of the level of private technology enterprises, we must first change the whole society from the concept of starting and increase social awareness of the importance of honesty, good faith efforts to improve the quality of all the people in the whole of society form a "honest glorious and shameful dishonesty "good atmosphere, so that all citizens of good faith to become a conscious act, which for the majority of private technology enterprises to engage in good faith to provide a strong marketing campaigns ideological weapon.
KEY WORDS Third-party eva luation of The built environment of Integrity
