河南省博客营销研究

市场营销论文编号:YX058 论文字数:7139,页数:14

目 录                                               
ABSTRACT 1
1 引言 1
2 博客营销的概述 2
2.1  博客营销的理解 2
2.2  博客营销的特点 3
3 博客营销的优势 3
3.1 客户体验 3
3.2 市场纽带 4
3.3 锁定价值 4
3.4 沟通工具 5
4 河南省博客营销C2C应用研究 5
4.1 从事C2C电子商务者容易遇到的一些问题 6
4.2从四个方面为C2C电子商务进行一系列的营销 6
5 当前博客营销中存在的问题 7
6 对于博客营销存在的问题的解决方法 8
结 束 语 9
致    谢 11
参考文献 11

摘    要
                                   
 随着互联网络的普及，博客近来成为人们日益关注的话题。博客作为一种新兴的网络营销工具，已经在一些营销活动中发挥了重要作用。本文通过深入观察分析发现河南省博客营销发展中存在很多问题，并提出解决河南省博客营销发展中存在的营销竞争环境恶劣，法律监管薄弱，企业的信用度不高，博客商业模式创新不足，受众局限性，利益分配不均，人才缺乏，不可控的高风险，以及企业对河南省博客营销的不适应性的问题的对策建议，来更好地发掘河南省博客营销的商业价值。                                      
关键词   市场营销/网络营销/博客/博客营销

                   
Blog marketing research in Henan Province
                                     
                                     
                                     
ABSTRACT
                                     
                                     
 With the popularity of the Internet, the blog has recently become a topic of
increasing concern. As a new network of blog marketing tools, has been in a number of marketing activities have played an important role. Through in-depth observation of this analysis shows that the development of Henan Province, blog marketing, there are many problems and propose solutions to the development of Henan Province, blog marketing, the marketing competitive environment there is bad, the legal regulation is weak, the enterprise's credit is not high, blog business model innovation and lack of audience limitations nature of the uneven distribution of benefits and lack of skills, non-controllable high-risk, and corporate blog marketing, Henan Province on issues of non-adaptive countermeasures and suggestions to better explore the commercial value of Henan Province, blog marketing.
 .
 
 KEY WORDS  Marketing; Internet marketing; blog; Henan Province, blog marketing