Abstract
Along with Internet's further universal application in China， the on- line shopping becomes one of people's net north bound gradually 。The st- atistics report of Chinese Internet information center suggests and goes to December， 2008， Chinese netizen's counting has already increased in- to 298，000，000 people， Chinese netizen shopping proportion is 22.6%。In this case various shopping websites at experienced 2000 of foam behind， resumed vitality， obtained to fly soon of development。Among them， the web store doesn't with his/her low cost and low start funds and not need advantages， such as too many professional knowledge and easy to manag- ment。。。etc。 and get the favor of many who start a business， more a- nd more people join to set up shop in the net in succession of troops in。It is thus clear that develop electronic commerce in China， the opportune oment that sets up shop online has already been tended to maturity， the store of taste just builds up his/her own web store in succession already or just。
The internet store is a kind of newly arisen network business form，t- he form like this accompanies with development but gradual developme- nt of network to strengthen also very strong vitality， will be a national e- conomy in the network era internet store of importance constitute part a- nd provide a great deal of employment opportunities。BE exactly because of the prospect that all saw this kind of network form， everyday 1000 sp- eed of the web store is increasing， but also close down by 110 speed cu- rrently， so how correctly apply strategy and make his/her own internet store at must there is a place in the competitor?This text will part- icularly surround the marketing strategy of web store to launch analysis。
Key words: electronic commerce，web store ，marketing strategy
