ANALYZING THE CREATIVITY AND MARKETING OF LARGE-SCALED SUBJECT-LIVE PERFORMANCES FROM THE”IMPRESSION LIU SANJIE”
ABSTRACT: In recent years with the rapid development of culture industry and enhancement of people’s recreational consciousness，the market of tourism performing art has appeared driving development situation and favorable developing foreground. There is brand-new and complexion in scale and level of performing art，operation of capital and development of professionals. As the combination of tourism industry and culture industry，the Live-action Performances industry has special characteristics of development and important effects. Tourism performing art particular for Large-scaled Live-action Performances，plays a very important role in enhancing culture and image of tourism destination，increasing varieties of tourism products，satisfying tourists with all kinds requirement of culture，advancing economical and social benefits of the destination，as well as boosting the further development of cultural performing market and organizations. So the tourism performing art has been valued by domestic governments，enterprises and researchers. in the network rapidly, We are watching the performance of real large-scale, while also going to the development of creative, do a better job of marketing; improve performance of real creativity and marketing of organic unity.
Keywords: large-scaled live-action performances ; creativity ; marketing
