我国影视基地发展对策研究

文化产业管理论文编号:WHCY112 论文字数:13176,页数:14 附任务书,开题报告,外文翻译,文献综述

目  录

1 绪论 3
2 影视基地发展状况与遭遇瓶颈 3
2.1 影视基地的兴起 3
2.2 影视基地的发展现状 4
3 影视基地发展遭遇瓶颈 5
3.1 缺乏调研论证，投资庞大 5
3.2 总量庞大，形式雷同 6
3.3 缺乏对盈利模式的深度开发 6
4 影视基地发展对策 7
4.1 宏观政策扶持 7
4.2 整合现有资源, 加强横向协作 9
4.3 转变经营模式，加强产业链建设 10
4.4  影视基地运营应与传媒人才培养和产业知识普及相结合 12
5 结论 12

摘要：我国影视基地虽然起步较晚，但发展速度却迅猛。进入新世纪以来，我国影视基地面临着新的机遇和挑战，政府对文化产业的重视为影视基地的新一轮发展提供了良好的契机；而更加自由的市场环境也对影视基地这个还未形成的产业提出了更高的要求。如何抓住机遇，更好的面对挑战，是目前我国影视基地所要面临的两个主要问题。但不可否认的是，在如此好的环境之下，影视基地必然在文化产业中占据一席之地，有着良好的发展前景。本文通过对我国影视基地的发展现状进行评价分析，讨论如何扭转目前我国影视基地惨淡经营的局面和新时期下影视基地平稳转型和健康发展发展的新途径。
     关键词：影视基地；背景；现状；对策

A Study On The Development And Countermeasure Of China's Movie And Television Bases    
    Abstract: Although China started movie and television bases late. But the pace of development is rapid. In the new century, China's movie and television bases faces new opportunities and challenges, the Government of the importance of cultural industries as movie And television bases new round of development provides a good opportunity; and more free market environment that has not yet formed on the movie And television bases  The industry put forward higher requirements. How to seize the opportunity to better face the challenges, is the movie And television bases in the country to face two main problems. But it is undeniable that in such a good environment, the movie And television bases will inevitably take place in the cultural industries with good prospects for development. Based on the development of our film-based eva luation of the current situation analysis, discuss how to reverse the current situation of China's Film Studio hard going and the movie And television bases of a smooth transition under the new period and the healthy development of new ways.
     Key  words : Movie and Television Bases ; Background; Reality; Countermeasure