THE ANALYSIS OF PROVINCIAL SATELLITE TV BRAND COMPETITIVENESS—TAKE ZHEJIANG SATELLITE TV FOR EXAMPLE
Abstract:This unique brand competitiveness choose the starting point to study the status of provincial-level TV competition, the focus of research is in the market, the industrial context of how the provincial TV brand development and implementation of competitive strategies, and these strategies promotion effectiveness. Brand competition is trying to implement the strategy with a focus on Zhejiang TV, designed by the Zhejiang Satellite TV currently brands competitive in-depth research and analysis, find out the advantages and disadvantages of Construction, the context of the times, the media brand to enhance their competitiveness not from the level, and make feasible recommendations and research from the typical draw for the competition policy in general.
Key words:provincial satellite TV;brand competitiveness;ZheJiang satellite TV