THE RESEARCH OF HANGZHOU THEME PARKS' OPERATOR STRATEGY IN DISNEY ERA
ABSTRACT: A theme park is new thing with the rapid development of tourism and tourism resources ,which is a mark of the maturity of the tourism industry.It has abundant the connotation of tourism products, and has a significance of tourism and economic society.The world's most famous theme parks Disneyland theme park almost dominated world industry,makeing the development of the theme park like Disney, having further extensions of Disney tentacles to mainland China.The theme park in China may still be doubly,its' theory and practice are inevitably exists some insufficient when make localization process.It need more exploration and improvement.This paper focuses on the theme park in hangzhou and the analysis of existing problems.From the successful experience of Disney theme parks, and also hangzhou theme park has a historical opportunity. At last ,I proposed the future development of specific strategies.
Key words: theme park;Disney;Hangzhou;experience economy ;profit pattern