上海创意集聚区本土文化发展战略分析

文化产业管理论文编号:WHCY075 论文字数:16383,页数:23 附任务书,开题报告,外文翻译,文献综述

 目 录
1 选题的背景及意义 1
1.1经济、政策方面背景及意义..1
 1.1.1 经济背景及意义..1
 1.1.2 政策背景及意义..1
1.2 国内外研究现状2
 1.3   结论. .3
2   相关概念的界定..4
2.1 文化产业与创意产业的区别及联系.4
2.2 创意集聚区与创意园区的区别及联系4
 2.2.1 创意集聚区.5
 2.2.2 “集聚区”与“园区”的关系..5
 2.2.3  创意产业集聚区的由来5
 2.2.4  上海创意产业集聚区的类别.5
       2.3 创意场域6
3 针对田子坊创意集聚区的个案研究 6
3.1 田子坊的总体概况..6
3.2 该个案研究的典型意义7
         3.2.1 发展规模处于国内领先地位7
         3.2.2 区位条件典型性..7
         3.2.3 空间布局典型性..7
         3.2.4 两周需求的融合..9
         3.2.5 功能定位的典型性与功能的发展扩大..9
       3.3 内部组织结构发展现状9
       3.4 田子坊创意度分析10
         3.4.1 调研基本思路.10
         3.4.2 “创意度”得出法..10
         3.4.3 创意度得出结论11
       3.5 田子坊的消费状况11
         3.5.1 消费类别11
         3.5.2 商品价格11
         3.5.3 消费人群12
       3.6 个案研究结论..12
       3.7 田子坊改造建议及意见.12
4 上海创意集聚区发展存在问题及解决方案 13
 4.1 上海创意集聚区发展中存在的问题..13
 4.2 具体问题的解决办法..13
 4.3 通过上海本土文化的进一步扩展实现本土化发展战略14
 4.3.1 具体成功案例.14
 4.3.2 将上海定义为本土文化交流平台..14
 4.3.3 上海的优势..15
5 基于个案研究和相关阅读的启示 15
 5.1利用“后世博”的机遇..15
 5.2创意产业发展的测量方式.15
 5.3打造自主品牌.15
致 谢 17
参考文献 18

摘要：上海市第九次党代会报告提出,要“把上海建设成为文化要素集聚、文化事业繁荣、文化产业发达、文化创新活跃的文化大都市”。并努力实现“中西融合”的设想，和提高城市“软实力”的目标。实现这些目标的前提是大力发展创意产业，而创意产业集聚区的建设对创意产业发展十分重要。
 然而,与文化大都市的战略目标相比,上海文化产业与政策目标上仍存在较大差距。其中最大的差距在于强势文化品牌不多，海外市场仍没有打开。而解决以上问题就必须创建上海创意产业中的“本土文化”产品及服务，必须突出地区特色，这是世界性创意都市所必须拥有的特质。
 本文将通过现有理论对上海创意集聚区进行分类，并选取适宜进行本土化改造类别的创意集聚区，进行个案分析，通过国内外横向、纵向比较寻找出与论文相关性大的问题并提出“本土化”发展战略。
 
 关键词：上海；创意集聚区；本土化发展战略；城市软实力

The Srategic Analysis of the Development of Local Culture in ShangHai’s Creative Concentrated Areas
Abstract: In the ninth congress of party representatives the report says that Shanghai is planed to become a metropolis with centralization of various kinds of cultural notions, prosperity of cultural activities, advancement of cultural industries and abundance of cultural innovation. A series of policies have been made for development of the innovative industry and the idea of the innovative city has been brought up, which witnessed the great attention of the municipal government paid on the goal of realizing the fusion of Eastern cultures and Western cultures and increasing the capacity in soft power. The construction of cultural innovative industries convergent areas is important to the innovative industries that are the premise of achieving that goal.
However, there is a great gap between the actual situation of the Shanghai cultural industries and the municipal policies related to the plan of metropolis. For example, in cultural industries there are few strong cultural brands that have strong competitiveness in the international market. To address such a problem, the local cultural innovative products and services should be attached great attention, which characterize each metropolis in the world.
In a horizontal and vertical contrast and comparison from studies home and broad, this paper is aimed to offer the developmental strategy of the cultural localization by classifying the cultural innovative industries convergent areas in Shanghai according to the application of the related theory and analyzing the case that is adaptable to the reform of cultural localization.
 Key Words: Shanghai; cultural innovative industries convergent areas, local developmental strategy, urban soft power