The Srategic Analysis of the Development of Local Culture in ShangHai’s Creative Concentrated Areas
Abstract: In the ninth congress of party representatives the report says that Shanghai is planed to become a metropolis with centralization of various kinds of cultural notions, prosperity of cultural activities, advancement of cultural industries and abundance of cultural innovation. A series of policies have been made for development of the innovative industry and the idea of the innovative city has been brought up, which witnessed the great attention of the municipal government paid on the goal of realizing the fusion of Eastern cultures and Western cultures and increasing the capacity in soft power. The construction of cultural innovative industries convergent areas is important to the innovative industries that are the premise of achieving that goal.
However, there is a great gap between the actual situation of the Shanghai cultural industries and the municipal policies related to the plan of metropolis. For example, in cultural industries there are few strong cultural brands that have strong competitiveness in the international market. To address such a problem, the local cultural innovative products and services should be attached great attention, which characterize each metropolis in the world.
In a horizontal and vertical contrast and comparison from studies home and broad, this paper is aimed to offer the developmental strategy of the cultural localization by classifying the cultural innovative industries convergent areas in Shanghai according to the application of the related theory and analyzing the case that is adaptable to the reform of cultural localization.
Key Words: Shanghai; cultural innovative industries convergent areas, local developmental strategy, urban soft power