3G CREATS A NEW ERA OF THE MOBILE MEDIA——THE DEVELOPMENT OF DOMESTIC MOBILE MEDIA UNDER THE NEW SITUATION
ABSTRACT: The cellphone is very young，but many fields in our lives have been transformed by it．Some were sharp and some were progressive．The double roles of the cellphone make its double influence．As a medium，the cellphone is combined with
newspaper, broadcasting，television and internet．New forms of media were born，users
could read newspaper, watch television、with cellphone．The advantages of two media
are also combined．The cellphone which can photograph helps journalists．It also
enables the users to report, which challenges the professional journalists．Morepictures are taken by users at the scene of action．And editors have to sharpen theireyes to make sure the pictures are true．And journalists may lie with the help of cellphone. The form of some programmes must be changed．The difference between the journalists and readers blurs．The users get more channels to get information，and their communication with programmes becomes easy.
The cellphone itself also faces challenges．The combination of cellphone and
newspaper or television is not mature．The two are trying to find suitable programmes
for cellphone．How to make profit and how to divide it are also waiting to be settled．With the development of the 3G cellphone，cellphone will be more competitive．
Key words: mobile media; media convergence;3G
