STATUS QUO AND DEVELOPMENT TREND OF CHINESE TV DRAMA MARKETING
ABSTRACT:Into the 21st century, various new emerging media, they not only improve the technical, but also a philosophy of innovation, the traditional means of communication media are facing the challenge of interactive communication. Described in this paper focuses on new media in the era of the Chinese TV drama market model problems. Through analysis of the status of Chinese TV drama market, combined with current TV drama market by the new characteristics, proposed the development of contemporary Chinese television marketing trends and strategies recommended in order to facilitate the sound development of Chinese TV drama market.
Key words:Chinese drama;Chinese drama marketing;drama value chain