THE ANALYSIS OF THE ADVANTAGES OF SEARCH ENGINE ADVERTISING
ABSTRACT: Search engine advertising has great potential as a member of online advertising. Search engines are free and it makes people to find information more convenient. Search engines is also become a platform for effective media available to promote their businesses with targeted and accurate search for opportunities to target customers. The information pertinence is very strong on search engine, the people who is willing to spent energy finds enterprise website .Sometimes the customer who is in the cards it is enterprise to have long eagerly awaited, the problem having resolved the enterprise searching target customer's, search engine advertisement marketplace scale propagates in the network rapidly, having expanded and becoming enterprise have already become the network advertisement middle important component. Under such a background characteristic of times, search engine advertisement is as a new advertisement form whose advantage is obvious but has not been known to arrive at in depth by advertisement merchant together. The advantage to search engine advertisement analyses the advantage location being able to let advertisement merchant realize search engine advertisement sufficiently , is conducive to them work out the advertisement tactics further having a pertinence to further have an effect in network times.
Key words: Search Engine Advertising; Internet Advertising; Advantages Analyses