STUDY ON THE NEW FINANCING PATTERN OF FILM PRODUCTION OF CHINA
ABSTRACT: In recent years, thanks to the promoting of digital production technology and the developing of marketing ideas in China,domestic film market shows continuing prosperity。Capital operation of large state-owned film company and private movie studios is becoming increasingly mature,while small and medium enterprises are also constantly exploring how to strengthen themselves, China is entering an era of capital operation in rapid speed。What worth particular concerns is that,with profound exploration and practice in the new financing model, Chinese film industry has many classic cases and successful financing models. The study on the theory of new financing model in China is ready to come out. Combined with a lot of theory and studies, whether modernized or not, the film financing models has become the lever of rapid development of the film industry. In the capital to bring a profound impact on Chinese film today, the new model from the production set up the financing chain, will determine whether the Chinese film industry in the increasingly fierce international competition to seek survival and development of a lifeline. Only with further exploration into the advanced experience of the film industry in developed countries, active uses of innovative financing models to attract more and more specialized investment funds, and gradually improve financial structure, a more firm steps to take China's film market, industrialization Group of the road, and ultimately establish and perfect from the financing system with Chinese characteristics.
Key words: film industry;production financing;new pattern;capital