THE STATUS AND TENDENCY OF EXPERIENTIAL CULTURAL CONSUMPTION
ABSTRACT: Experiential cultural consumption is combined with cultural consumption and consumer product experience, not only the spirit of cultural consumption characteristics of consumption, also has experience marketing consumer market model. Now more common experience of a culture of consumption include: Experiential consumption of cultural media products, cultural and artistic experiential consumption, experiencing culture and leisure consumption. Development so far, experiencing a variety of cultural consumption characteristics and business model has initially appeared, all classic cases continue to emerge. However, because of its industrial development at a preliminary stage, there are still such as cultural resource protection and development of the game, the developer benefits and risks exist, the limitations of experience means experience problems expected differences. The article's analysis of these issues, made a number of solutions and the development of countermeasures, to provide green-experience, deep experience, personality experience and government guidance and support, cooperation with other industries and strategic alliances solution. Meanwhile, Experiential Cultural Consumption as a relatively new consumption patterns have broad prospects for development, the article also described the possible variety of trends.
Key words: Experiential Cultural Consumption, protection and exploitation, benefit and risk, operation mode, development trend