ANALYSIS ON COMPETITIVENESS OF
CHINA’S MOTION PICTURE TRADE
ABSTRACT: In the cultural industries, film industry is the most international of the media industry, its share of international trade, not only directly related to the size of the cultural industry development trend, and its exports will directly determine the culture of a country in the international market the position occupied by the film trade status has been more important. Firstly, this paper analyses the china and other countries through the film industry and trade as a whole draw a comparison between the general existence of defects, and then focus through the TC index and the RCA index and foreign film trade competitiveness and finally arrive at the lower trade competitiveness of Chinese film causes, which views put forward feasible.
Key words: motion picture trade, competitiveness, TC index, RCA index, dealing with strategy