INFLUENCE OF ONLINE VIDEO ON THE CHINESE TEADITIONAL TELEVISION ---- CASE STUDY OF AMERICAN TV DRAMAS
ABSTRACT: With the development of digital technology and its fast popularity of broadband in China, it is not new to watch various oversea television programmes which are not often showed on traditional television channels, through the Internet. Take US television serials "Prison Break," "Sex and the City" "24" "Desperate Housewives" as the example, just a few hours after these serials showed on the American national television network, fansub teams all over the world have distributed them on after another online with subtitles in their native languages for audiences to download for free. It is also the case in China. The rich online video data is not only breaking the geographical and cultural barriers for international cultural communication, it challenges the traditional media models in this digital media environment. This paper will focus on the current status of popularity of US TV serials on Chinese internet, in order to discuss the significance and influences of online video on the traditional television.
Key words: online video, US TV serial, Chinese audience, digital median environmen