浙江省对外文化贸易的现状、原因与对策分析

文化产业管理论文编号:WHCY006 论文字数:17097,页数:18 附任务书,开题报告,外文翻译,文献综述

目  录
前言 1
第一章 文化贸易与中国对外文化贸易 1
第一节 国际文化贸易的现状 1
第二节 中国对外文化贸易的现状、原因与战略 2
一 中国对外文化贸易的现状与原因 2
二 中国对外文化贸易的战略 3
第二章 浙江省对外文化贸易的现状、问题与原因分析 4
第一节 浙江省文化产业的特点与前景 4
一 浙江省文化产业的特点 4
二 浙江省文化产业的前景 5
第二节 浙江省对外文化贸易的现状 6
第三节 对外文化贸易存在逆差的原因分析 7
一 文化产业本身原因 7
二 外部原因 8
第三章 浙江省对外文化贸易的战略对策 9
第一节  文化资源与文化产品的开发 9
一 灵活运用传统文化资源与当代文化资源 9
二 提升文化产品与文化服务竞争力 10
第二节  提升文化贸易竞争力 10
一 注重文化贸易效益 10
二 拓宽文化贸易渠道 10
第三节 健全政策与人才培养体系 11
一 健全外贸政策与法律体系 11
二 加快培养文化产业人才 11
 第四节 结语 12
致谢 13
参考文献： 14

摘要：文化贸易已成为国家与国家之间文化交流的重要组成部分以及各国贸易竞争的焦点。现今，国际文化贸易具有极大的不平衡性，中国对外文化贸易也处于严重逆差的之下。21世纪发展文化贸易，扩大中国文化出口，将为中国带来巨大的经济效益和社会效益。
 从目前中国的整体环境下看，浙江省的文化资源相对较多、文化竞争力较强，同时对外贸易在全国处于领先地位。为使浙江省能够成为真正的文化贸易强省，本文从分析文化产业自身发展情况以及外在的主、客观原因入手，指出导致浙江省文化贸易逆差的原因。同时为改变这种状况，必须加快浙江省文化体制改革的步伐，健全与文化产业有关的外贸政策和法律体系，通过实施品牌战略，开拓国际市场，培育专门的文化产业职业人才队伍，抓住时机实施浙江省对外文化贸易战略。为今后大力发展浙江省文化贸易以至于中国的文化贸易具有重要意义。
关键词：文化贸易；逆差；对策建议
 ANALYSIS ON STATUS QUO, CAUSES AND COUNTERMEASURES OF FOREIGN CULTUARAL TRADE IN ZHEJIANG
 ABSTRACT: The culture trade has become an important part of cultural exchanges between nations as well as the focus of national trade competition. Today, international cultural trade has a great imbalance，Chinese foreign trade in culture is also under serious deficit. Developing the culture and expanding the export of Chinese culture will bring huge economic and social benefits for China in 21st century.
    From the current environment of China, Zhejiang Province has a relatively large number of cultural resources and Competitiveness, the leading position of foreign trade in China. In order to let Zhejiang become a powerful province of culture trade .This paper analyzes the development of cultural industries themselves and the external objective and subjective causes of these problems, pointed out the reason which led to the trade deficit of Zhejiang Province. At the same time to change this situation, we must accelerate the pace of reform of cultural system in Zhejiang Province, improve the trade policies and the legal system that culture industry-related.  To develop the international markets, we can implement the strategy of developing famous brand .Fostering the cultural industry specific professional personnel to seize the opportunity implementation of foreign cultural trade strategy of Zhejiang Province. It is important for Zhejiang Province to develop the future of cultural trade, as well as for China.
Key word: cultural trade；deficit；countermeasure