THE INDUSTRIAL DEVELOPMENT OF FESTIVAL ECONOMY: THE CASE OF DRAGON BOAT FESTIVAL OF NINGBO
ABSTRACT:Studies on "festival economy" emerge in an endless stream, but more is mainly described the impact of a single festival. In this paper, by the MICE to explain the theory of the concept of festivals, with the stakeholder theory analyzing the festival economy, taking Dragon Boat Festival of Ningbo as an example to sum up experiences, arise problems, give advices. This paper holds the opinion that the festivals, sports, conferences, exhibitions, performing arts and so on, are subclass of the MICE industry, economic development will inevitably put forward higher requirements for the professional division of labor. On the condition that carrying out on the festival industry developing and upgrading, we could break the deadlock over festival haphazard development.
this paper to address the related study in this direction.
Key words: Festival Economy; The Stakeholder Theory; Dragon Boat Festival of Ningbo; Industry Development