This thesis aims at the study of the causes of impact on Chinese movie industry made by American movies. Firstly, it analyzes the objective causes that bring impact on Chinese movie industry: on the one hand, there is a big disparity between Chinese movies and American movies’ quality; on the other hand, the market operation mechanism of Chinese movie industry is not balanced. Then, this thesis analyzes the subjective causes of the impact on Chinese movie industry made by American movies: Chinese people’s taste of movies are getting increasingly Americanized and Europeanized; Chinese people, domestic media and the Chinese government have not been fully aware of the importance of protecting Chinese domestic movies. At last, based on the causes that have been pointed out, this thesis tries to arrive at the conclusion involving suggestive strategies that can help Chinese movie industry step out of the awkward situation.
Key Words
American movies; Chinese movie industry; Impact; quality disparity of movies; subjective
causes
Contents
Abstract I
Key Words I
摘 要 II
关键词 II
Introduction 1
Ⅰ. Disparity Between American and Chinese Movies 2
A. Disparity Between the Two Countries’ Movie History 2
B. Disparity Between the Two Counties’ Technologies of Making Movies 4
C. Disparity in the Two Countries’ Movie Studios 6
D. Disparity of Investments Between Two Countries’ Movies 8
E. Differences in Market Operation Mechanism Between the Two Countries 9
Ⅱ.The Subjective Causes — Chinese People’s Preference for American Movies 12
A. Chinese People’s Taste of Movies Getting Increasingly Americanizedj and Europeanized 12
B. Weak Awareness of Protecting Chinese Movies 13
Ⅲ. Methods of Reducing Impact 15
A. Lessening the Disparity Between American and Chinese Movie Quality 15
B. Developing the Market Operation Mechanism 16
C. Reinforcing Patriotism and Protecting the Country’s Movies 17
Conclusion 18
Acknowledgements 19
Bibliography 20
