中小型出口企业核心竞争力的探讨--英语论文

论文编号:YY758  论文字数:2989

摘要
    本文文主要探讨中小出口企业核心竞争力问题，通过查阅相关书刊、网上搜索等方式，对中小型企业地位与作用、现阶段存在的问题、及其核心竞争力的培育等相关问题作了简单叙述，最后给出相应的建议。通过对这个问题的研究，我们可以看到，政府和企业都必须以战略的高度采取措施，来确保我国新兴中小型出口企业具有核心竞争力。只有这样，我国的外贸事业才能随着国民经济的腾飞，真正地做到可持续发展。

关键词：中小型出口企业；核心竞争力；可持续发展

Abstract

  This article principally discusses the small and medium export enterprises' (hereinafter referred to SMEEs) competitive power question, through consulting related books, magazines and searching the Internet, some information has been gained about the SMEEs' current status and the function, the problem exists, and core competitive power cultivation, the corresponding suggestion is given at the end of this paper. In this research, we may see that the government and the enterprise must take measures at a strategic level to guarantee the core competitive power of the emerging SMEEs in China, only in this way can our foreign trade business boost along with the national economy soaring to achieve the sustainable development.

Key words: Small and medium export enterprise; core competitive power; sustainable development

CONTENTS

1. Introduction 5
2. The status and function of SMEEs 5
2.1 Activating the local economy 5
2.2 Opening up new markets 5
2.3 Offering personalized service 6
3. Problems exist in the SMEEs 6
3.1 The low level of entire management and operation  6
3.2 Disordering competition at a dilemma 6
3.3 Shortage of specialized talents and brain drains 7
3.4 Weak ability to resist the risk 7
4. Emphasize developing the core competitive power 7
4.1 Strengthen the macroscopic instruction 8
4.2 Promote the SMEEs' institutional reform 8
4.3 Improve the management innovation capacity 8
4.4 Improve the technology innovation capability 9
4.5 Cultivate the unique enterprise culture 9
4.5.1 Advocate the innovative culture. 9
4.5.2 Establish a good learning atmosphere. 9
4.5.3 Create green eco-friendly culture. 10
5. Conclusion. 10
6. Bibliography 10