Sohu sports is one of the most influential sports media in China, and also the most popular sports information interactive platform for sports audiences. It is an excellent media integrating sports event reporting, video broadcasting, community interaction and other forms. Sohu sports has a strong sports star lineup, and has cooperation with the official agencies of various events, which still holds a considerable weight in the emerging sports media.
This paper introduces the research of Sohu sports CBA marketing strategy and how to set up the correct audience consumption orientation under the environment of sports marketing. At present, the value of sports market is constantly being explored, especially for the huge audience of basketball sports users, which is a great challenge to the marketing strategy of Sohu sports. Through the research of Sohu sports CBA marketing strategy to improve the corporate image, establish a better corporate brand connotation, to achieve better results in practice, to avoid the misunderstanding of sports marketing strategy, and to enhance the media value of the market.