Since the 80 s, China's home appliance chains has entered a state of rapid development, gome is a typical home appliance retail enterprises in our country, relying on its unique advantages and marketing strategies, in traditional home appliance retail industry occupies a large market.Now with the development of Internet technology, traditional retail enterprises pursue new development. Under the condition of network popularization, "new retail" has become a new way for the development of traditional enterprises. Gome keeps abreast of The Times, adjusts its policy and strategy in a timely manner, combines traditional retailing with online retailing, develops new retail for transformation, and on June 12, 2017, gome was renamed gome retail.
Key words :traditional retail; The new retail; Gome. Transformation;