Development Analysis and Countermeasure Research of Fresh E-commerce Based on New Retail Mode—— Taking Hippo Fresh Life as an Example
【Abstract】:Driven by the development of network technology,we have entered the information age and the development stage of big data.In this context,the development of e-commerce industry is in full swing,and fresh e-commerce has emerged as the times require.Due to the particularity of fresh products,the development of traditional fresh e-commerce has been limited.However,with the emergence and promotion of new retail,fresh e-commerce has ushered in development opportunities,and a number of super species such as Hippo Fresh and JD.COM 7FRESH have emerged.Therefore,in today's ever-changing market and fierce competition in the industry,how to highlight the tight encirclement and occupy the market,maintain its advantages and complete the transformation is the focus of current fresh e-commerce,and it is also a problem worthy of in-depth study.
This paper adopts the research methods of literature research and case analysis.Firstly,the