关键词 B2C电子商务;信用评价体系;现状 Credit Evaluation System for B2C E-Commerce
Abstract B2C e-commerce in China's rapid development, but the lack of credit hinder the pace of its progress. In the B2C e-commerce online business credit is to determine the success of Key lies. At present the development of China's B2C e-commerce there is a huge potential market to develop a good credit evaluation system for B2C e-commerce has a vital importance. This paper first analyzes the status of B2C e-commerce development, and then from the internal and external environment analysis in the B2C e-commerce credit problems, propose solutions to credit problems. Last elaborate B2C e-commerce credit evaluation system.
Keywords B2C e-commerce; credit evaluation system; the status quo