Market positioning study
Abstract:The market positioning is the core of this text, first introduced the relevant market positioning theory, including market positioning definitions, origins, the basic theory of market positioning. The buyer adopted on the current fierce competition in the market situation, illustrated positioning create differences, positioning is a fundamental element of the marketing strategy, positioning is the prerequisite and develop marketing strategies and positioning can be a competitive advantage which based on the four market positioning. Then from product quality, function, size, color, format, price and others on market positioning and the content to be integrated into all elements of the final choice of avoiding strong market positioning strategy that are positioning strategy, positioning strategy and re-positioning strategy. It also introduced the truth Advisory positioning five laws which explains the market positioning methods and market positioning steps. Finally, through analysis of the current market business positioning,point that the current Chinese enterprises in the market positioning of the prevailing problems or errors, and put forword the corresponding responses and recommendations about the present issues.and this is the most valuable part of this text,help the business to posit in the market and reach the true market positioning purposes.
