In recent years, it is a definite fact that the nongovernmental capital has invested to the media industry. On one hand, the media industry need huge capital to expand; On the other hand, the nongovernmental capital invest to the media industry in seeking for substantive profit. The government policy becomes flexible to some extent in facing with development of the media industry. The TV industry is the most important part in the media industry.
In this paper, the TV industry which the nongovernmental capital invested actively is to be analyzed. Firstly, the theory foundation of nongovernmental capital investment to the TV industry was reviewed. Secondly, the media industry and nongovernmental capital is to be defined in brief. Thirdly, the present models and problems of the nongovernmental investment in the TV industry were concluded, which are combined with the present situation in our country. Finally, suggestions of government dealing with the dilemma are to be put forward, which are: Laws and regulations need to be defined; Policy of property right should be distinguished; Nongovernmental organization should be transformed themselves. All mentioned are advantage to both TV industry and nongovernmental capital.
【Key words】: Nongovernmental Capital; TV industry ; Investment