As the service trade in a tourism part, the food and beverage industry development has the pivotal function to our country`s service trade, this article selects this angle of fixing a price to analyze the question which China walks, advocated hightlights the localization from the fixed price policy and the choice of strategy. The article hold the status that the general policy of fixing price should be the high fixed price, carries on the summary in this foundation to the food and beverage industry characteristic and fixed price strategy. secondly this article enumerate and analyze several fixed price method which is suitable ordinary for the Chinese food and beverage industry internationalization development . subsequently from the supplies and the demand two aspects explained the high fixed price necessity and the feasibility,and reminded the service trade marketing to be supposed to pay attention analyze own strength , the market and the competitor situation, then choose the suitable fixed price method.
[key word] fixed price demand expense group localization