It's long-term weak on consumption which is one of the economic structure, compared with investment and export in China. Therefore, China's anti-risk ability is not strong. By 2008, the US subprime mortgage crisis sparked international financial crisis, which showed It's important and urgent to stimulate economic growth by increasing consumption in domestic market.
In the Meantime, consumers are the key factor to increase consumption. And The Consumption Situation is practicable and stable .Thus, we are in the hope of doing some contribution for China's economy by doing the research in Wenzhou consuming market with The Consumption Situation.
Wenzhou is the consumer research target market as result of the followings. On one hand, it is the high dependence on exports in Wenzhou, a city of Zhejiang Province. On the other hand, Wenzhou is on the top of Zhejiang, an east central China Province, Referring to the per capita annual disposable income and the population.
Therefore, the main contents we should obtain over The Crowded Degree of The Consumption Situation and Wenzhou female consumers. are as follows:
The first one is the gender of consumer groups who leading Wenzhou household consumption and the difference in the average consumption levels in Wenzhou consumer market. The second one is the understanding of crowded degree which is one of consumption situation in reality made by Wenzhou female consumers .The third one is the analysis of the influence of congestion degree .The forth one is the bottom line which the target consumers are able to bear on congestion degree. The last one is the price the consumers are willing to pay to avoid the congestion.
According to the results mentioned above, the countermeasures are proposed to increase the behavior frequency of female consumers' and the women consumption .
