摘要
20世纪90年代以来，随着世界经济结构的变化和世界经济一体化进程的加快以及服务业的发展，国际服务贸易以年递增20%的速度迅猛发展，远远超过货物贸易的年增长速度，成为国际贸易的重要组成部分。
本文正是在这样的背景下，研究浙江省国际服务贸易的发展现状及对策。在分析了浙江省国际服务贸易发展现状的基础上，运用比较优势理论，选择竞争优势指数、国际市场占有率、显示性比较优势指数和服务贸易开放度四项指标评价了浙江省服务贸易的国际竞争力。接着我们分别运用波特的“钻石模型”和回归模型对其影响因素进行了定性和定量分析。
最后，结合前文的分析，针对浙江省服务贸易发展存在的问题，提出了推动浙江省国际服务贸易健康发展的对策建议。
关键字：浙江省、服务贸易、发展现状、国际竞争力
ABSTRACT
Since 90s’ of the 20th century, the world economic structure has changed and the world economic integration process has accelerated and service sector has much developed. International service trade developed rapidly, increasing by the rate of 20% per year, far exceeding the growth speed of goods trade, becoming an important part of the international trade.
The thesis is a study on the current situation of the development of international service trade in Zhejiang based on this background. First of all, it analyzed the international competitiveness and the competitiveness of various industries in Zhejiang that used the comparative advantage theory and chose competitive advantage indices, the international market share, revealed comparative advantage, and opening level of services trade. These four indexes constituted an indicator system which based on the service import and export data. Secondly, we use the Porter's "diamond model" and regression model in the qualitative and quantitative analysis to investigate its factors of the potential competitiveness of services trade in Zhejiang.
Finally, based on the previous analysis, this thesis proposed the ideas to promote the healthy development of international service trade in Zhejiang.
KEYWORDS：Zhejiang, service trade, current situation of development, the international competitiveness
