With the development of society and economy, the enterprise scale becomes more and more big and property relations become more and more complicated. The accounting information users display the character of diversification, so it put forward higher requirements of the accounting information disclosure. As we all know, in the knowledge-base economy times, economy environment has significant uncertainty. This requires that when accounting information is carried out, it must be according to fair values, provide more relevant and more reliable accounting information. Fair value model in accordance with the preparation of accounting information, accounting information can not only balance the reliability and relevance, improve the quality of accounting information, and to further promote the socio-economic stability and development. Fair value accounting has become a hot issue internationally. In February 2006, the Ministry of Finance issued a new “Enterprise Accounting Standards”. The new "Enterprise Accounting Standards - the basic norms" in the introduction of fair value measurement model, and re-application of fair value is the domestic environment and the international result of the combined effect of the environment. The extensive use of fair value, means that China's traditional sense of the historical cost of a single measurement model was the historical cost, fair value measurement attribute, such as the coexistence of multiple modes of measurement replaced. Moreover, the fair value of the criteria in the new application very carefully, and the “International Financial Reporting” guidelines, China Accounting Standards system in determining the scope of the application of fair value, the more fully consider China's national conditions. In this paper, first of all on the meaning of fair value and measurement attribute, and then the fair value of property in the new accounting standards in the use of an analysis of its problems and solutions put forward countermeasures and suggestions.
Key words: new accounting standards, fair value, fair value model