美国汽车文化(二)

     Jeep is probably best known to date models. We maybe not know a car, but if it looks mighty enough, thick enough to tire, we simply call it ---- Jeep! This is the number of violations of intellectual property rights and interests of the Chrysler Corporation, because only they have on the Jeep right to use the name, which of course is a joke. However, it also saw the jeep from the visibility.
     As early as 1938, the outbreak of the war in Western Europe, the U.S. military direction of all U.S. car manufacturers made clear, they are looking for a reconnaissance mission the implementation of communication and the advance of new cars and to replace the traditional three-wheeled motorcycle. Summer of 1940, the military put the idea to find a common feature identified as the car. The new car should be a light, easy to drive, strong, has to security and operational characteristics of sensitive and its design specifications must meet the military's demands. So Jeep was born.
     This model the battlefield in one shot, it is versatile, adaptable and interchangeable parts, low cost. "Jeep" is the term gradually from this period, but, on its origin, not a single argument, spread so far there are two versions: The first argument can be traced back to the 19th century the image of 30s comics, that is a very naughty slender small animals, named Joyous like running around, wit and good courage to cope with all kinds of unexpected danger and repeatedly saved the day ----- As the jeep. According to others to say, "Jeep," pronunciation, is originated from a quarter-ton reconnaissance vehicles the U.S. military's name -----" common functions "(General Purpose) The first two English words the letters "GP" continuous pronunciation effect. Are embattled, the smart companies realize Willis 'Jeep' the name of the huge appeal, lose no time in putting it into his own trademark registration. From 'Jeep' word has become a brand name of the car, what kind of car is no longer limited to Teethe.

Now the famous American cars

 America's automobile industry is developed, in which General Motors Corporation, Ford Motor Company, Chrysler Motor Company is the world's leading automobile manufacturing company. Now the U.S. has many famous brands, GM's there: Chevrolet, Buick, Hummer, Pontiac, Cadillac, Opel, Saab, Saturn, Daewoo, Oldsmobile, Holden, and Vauxhall. Chrysler, the U.S. also, it is America's third largest automobile company, founded in 1925, founder Chrysler. The company has subsidiaries in many countries around the world, is a multinational automobile company. Headquartered in Detroit, the current chairman Liyakeka, employees 10 million. The company's automotive brands include: Mercedes - Benz, Chrysler, Jeep, Dodge, and Marybeth, Smart.
 These are the big U.S. car brand, but we believe that the United States can create a better brand.
 
 IV. The China car development trend
 
 However, the development of China's car is not fast. We believe that support their brands to grow, which is China's auto industry development trend. Automobile industry as a strategic industry for national development, the development of the national economy plays a crucial role. Enhance the ability of the automotive industry innovation is the strategic basis for the development of automobile industry and automobile industrial structure adjustment of the central link, and the implementation of the development of automobile industry by leaps and bounds as a central link. China's auto industry can not go outside the road, in full accordance with international automotive industry development model, totally dependent on multinational companies, and China's automobile industry is no hope. China's car to make the whole world, not the car traveled the world to the whole of China, China's auto industry to innovate around the corner. China's car well after WTO Accession, in 2002, the total output of China's car onto the 3 million on the steps, in the next few years, China's vehicle production increased year after year, more than five million in 2004. According to the China Society of Automotive Engineers forecast 2005 full year production will be more than 5.5 million; China will overtake Germany to become the world's third largest car producer. With the growing automobile market opening, China's auto industry also is being actively integrated into the international market. From 2000 to 2005, China's auto import and export trade has grown by leaps and bounds growth trend, total imports and exports in 2000 was 80 billion U.S. dollars, in 2005 had soared to 28 billion U.S. dollars. 1-6 months in 2005, car imports totaled 6.3 billion U.S. dollars, exports during the period of 90 billion U.S. dollars, according to this rate if the 2005 car import and export trade volume to more than 30 billion U.S. dollars, the dollar's exports of 300000000greater than imports. Therefore, we can foresee in the near future, China will become the auto industry's large-scale export into one of the countries.
 
 Conclusion
 
 Over the years, the U.S. auto industry, which has many problems: a large number of retirees, the huge pension, bloated bodies, high operating costs, so companies have a headache; more serious is the lack of innovation in the automobile industry long-term power and energy - when a large number of Japan made energy-saving cars cheap ride in the United States highway, the U.S. auto giants are still indulging in large-scale gas-guzzling SUV and pickup production development. Therefore, the financial crisis is not the U.S. auto giant come to the verge of bankruptcy a decisive factor in the stagnation of its own technological innovation and development strategies of error is the root of its decline. U.S. auto industry must be carried out drastic reforms.
 In the U.S., auto industry seems to have become a sunset industry. There are many people (including Nobel Laureate Paul Kerugma) thought: the U.S. auto industry will disappear. These word a bit alarmist. In our view, the true meaning should be: the traditional U.S. automotive industry will disappear. For Americans, in addition to labor and land costs are too high these reasons, technological innovation, market positioning, operational system, the major deficiency have become a drag. Only the core technology, new energy for the drive and along with institutional innovations will reshape the U.S. auto industry, brilliant. Worthy of deep reflection of the U.S. auto industry is also manufactured in the United States, why the competitiveness of Japanese cars over the strong. For China, the automotive industry is still in its infancy. The official lift planning, car to the countryside policies for the automotive industry has opened the door to development, but the broad market is an opportunity, in "the main battlefield of the global auto market is from the U.S. to China", China mainland manufacturers also need to join the "battle." In addition to the hand by the policy, Chinese enterprises must improve their competitiveness, and key spare parts and vehicle design and other important links to master core technologies. In this way, China can be expected to change a car consuming countries for the production of power. Once the need for dissection with the low-end manufacturing costs, companies can still rely on technology industry, the lifeline of the core control. Simply grab the kite line, kite flying too far you afraid? Ye Hao, whether small displacement, new energy worth mentioning, the Chinese auto industry sales in the "first" agitation spring, needs most is to maintain innovation and development of high-end technology.
 
 
Bibliography
 
 Willsion, Quentin. Classic American Cars. England: DK ADULT, 1997
 
 Hadsall, Guy. Mister Javelin. America: New edition, 2007.
 
 Foster, Pat. AMC Cars. America: Regular Edition, 2005.

 
 王冀 《美国汽车怎么了》，北京：机械工业出版社，2009。
 
 郑卫华、 孙波、汪立昕 《美国汽车召回管理》，北京：清华大学出版社，2008。

 

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